Audit rules
Open Graph URL Mismatch
The og:url value, normalized, differs from the canonical URL, or from the final URL when no canonical is declared. In a QuikSEO audit, a failure of this rule has warning severity and counts against the score. Below are the exact condition, its exceptions and the sources behind it, followed by the other rules of the same group.
social.og_url_mismatchWarning01 — Definition
How This Rule Is Checked
The rule is a pure function of the fetched page: no extra requests, no account settings. The same input always gives the same result.
Rule Severity and Score
- Rule id
social.og_url_mismatch- Group
- Social
- Severity of a failure
- Warning
- Counts in the score
- Yes, whenever it applies to the page
- Required for a score
- No
Condition and Exceptions
- Condition
- og:url present and, normalized, different from the canonical (or from the final URL when no canonical) → fail
- Exceptions
- No og:url → not_applicable
Sources and Project Decision
- Sources
- The Open Graph protocol (Open Graph protocol, Q60)
How to specify a canonical URL with rel="canonical" and other methods (Google Search Central, S12) - Project decision
- Severity warning is a project decision [D]. A relative og:url is resolved against the page; one that cannot be resolved counts as a mismatch. With several resolvable canonicals, matching any of them passes (the conflict is reported by canonical.conflict).
02 — Social
Other Rules in This Group
The other checks of the same group, each with its own condition and sources.
- Open Graph Missingsocial.opengraph_missing
- Social Profile Linkssocial.profile_links